7M Live Scores Privacy Policy

Updated: June 30th, 2020

Coming into force: June 30th, 2020

7M Live Scores (hereinafter referred to as “we”) understands the importance of personal information to you, and we will do our best to guarantee the security and reliability of your personal information. We are committed to maintaining your trust in us by adhering to the following principles, in order to protect your personal information: the principle of consistency of rights and responsibilities, the principle of clarity of purpose, the principle of choice of agreement, the principle of the least adequacy, the principle of ensuring safety, the principle of principal-part participation, the principle of openness and transparency, and so on. At the same time, we promise that we will take appropriate security measures to protect your personal information in accordance with mature safety standards within the industry.

Please read over and understand this Privacy Policy before using our products (or services).

1. How do we collect and use your personal information

Personal information refers to all kinds of information recorded electronically or in other ways, which can separately or be combined with other information to identify the identity of a specific natural person or reflect the activities of a specific natural person.

1.1 The personal information that we collect and use

We will collect the information you proactively provide when using the services, as well as the information generated during the process of using the functions or receiving the services by the following ways:

1.1.1 Ensuring the normal operation of "7M Live Scores" and its services

When you use "7M Live Scores" and its related services, in order to ensure the normal operation of this application and its services, we will collect your hardware model, your operating system version number, the International Mobile Equipment Identity (IMEI), the network equipment hardware address (MAC), the IP address, the application version number, the network access and its type, the operation logs, etc. Please understand that this is the basic information we must collect in order to provide services and guarantee the normal operation of our products.

1.1.2 Signing up, Verification and Logging in of “7M Live Scores” and its related services

(1) When you sign up or log in “7M Live Scores” and its related services, you can create an account through your phone number, and we will send SMS verification code to verify the validity of your identity. You can also add other relevant identifying information (such as profile photo, nickname and password). We collect these kinds of information in order to help you complete your registration. You can also add other personal information such as intro according to your own needs.

(2) When you apply for functions or services requiring identity authentication such as “7M Expert”, you may need to provide your identity information (name, photo on ID card, phone number, bank account, etc.) to complete the real-name authentication, according to the relevant laws and regulations of the People's Republic of China. If you do not provide these kinds of information, you will not be able to apply for the identity permission of “7M Expert”, but you still can use other services of “7M Live Scores”. These kinds of information belong to your sensitive information, and we will adopt the common ways within the industry and try our best commercial efforts to protect your personal sensitive information. If you do not provide these kinds of information, you may not be able to access related services, but it will not affect the normal use of other features and services of “7M Live Scores”.

1.1.3 Providing you with search service

When you use the search service of “7M Live Scores”, we will collect your search keywords, logs, etc. In order to provide you with an efficient search service, some of the above-mentioned information will be temporarily stored on your local storage device, and the search results can be displayed to you.

1.1.4 Helping you buy, check, and use virtual property

In order to facilitate the check of your virtual property and minimize potential risks, the details of “My M Diamonds” will record the topping up, balance and use of your M Diamonds.

Such information is necessary for you to use the M Diamonds. If you refuse to provide it, you will not be able to use the M Diamonds function, but other functions will not be affected.

1.1.5 Ensuring the safety of our products, services and customer use

To help us better understand the running of “7M Live Scores” and its related services, so as to ensure the security of running and providing services, we may record network logs, as well as other information such as your frequency of using this application and its related services, crash data, overall installation information, usage condition, performance data, etc.

1.2 Carrying out internal data analysis and research, as well as third-party SDK statistical services, so as to improve our products or services

We are collecting data based on your interactions with us and the choices you have made, including your privacy settings and the products and features you use. The data we collect may include the SDK/API/JS code version, browser, Internet service providers, IP address, platform, timestamp, application identifier, version of the application, the application distribution channels, independent device identifier, iOS identifier for advertising (IDFA), android advertisers identifier, network card (MAC) address, International Mobile Equipment Identity (IMEI), equipment model, terminal manufacturers, terminal equipment operating system version, session start/stop time, location of language, time zone and network status (WiFi, etc.), hard disk, CPU, and battery usage, etc.

When we want to use the information for other purposes not specified in this policy, we will ask your permission in advance.

When we want to use the specifically collected information for other purposes, we will ask your permission in advance.

2. How do we use cookies and similar technologies

Cookies and similar technologies are commonly used on the Internet. When you use “7M Live Scores” and its related services, we may use related technologies to send one or more cookies or anonymous identifiers to your device, in order to collect and store the information when you access and use this product. We use cookies and similar technologies mainly to ensure the safe and efficient operation of this product and its services, and to help you gain easier access experience.

We may set up cookies or anonymous identifiers for authentication and security, thus allowing us to verify that if you have safely logged in the service, or that if you have experienced embezzlement, fraud, or other wrongdoings. These technologies will also help us improve our service efficiency and lift the speed of login and response.

We promise that we will not use the cookies for any other purpose other than those stated in this Privacy Policy.

3. How do we share, transfer, and publicly disclose your personal information

3.1 Sharing

We will not share your personal information with any other company, organization or individual except for the following circumstances:

(1) Sharing after obtaining your express consent: we will share your personal information with other parties after obtaining your express consent.

(2) We may share your personal information according to laws and regulations, or mandatory requirements of government authorities.

(3) Sharing with authorized partners: some of our services will be provided by authorized partners only for the purposes stated in this Privacy Policy. We may share some of your personal information with partners to provide better customer services and user experience. For example, the companies we hire to provide third-party statistical and analytical services may need to collect and access your personal data for statistical and analytical purposes. In this case, these companies must comply with our data privacy and security requirements. We will only share your personal information for legitimate, rightful, necessary, specific, and clear purposes, and will only share the information which is necessary for the services.

For the companies, organizations and individuals with whom we share the personal information, we will sign strict confidentiality agreements with them, requiring them to handle the personal information in accordance with our instructions, this Privacy Policy and any other relevant confidentiality and security measure.

(4) In order to provide you with one-click sharing service, our product Umeng U-Share SDK will collect your device identification information (such as IMEI/android ID/IDFA, etc.) and the social account public information you need to share to complete one-click sharing service. For the safety of your information, we have made data security and confidentiality agreements with third-party SDK service providers, and these companies will strictly abide by our data privacy and security requirements. Unless your consent is obtained, we will not share your personally identifiable information with it. In order for you to better understand the type and purpose of the data collected by [Umeng], and how to protect your personal information, you can visit https://www.umeng.com/policy to understand the privacy policy of [Umeng].

3.2 Transferring

We will not transfer your personal information to any other company, organization or individual except for the following circumstances:

(1) Transferring after obtaining your express consent: we will transfer your personal information to other parties after obtaining your express consent.

(2) In the case of merger, acquisition or bankruptcy liquidation, if the transfer of personal information is involved, we will ask the new company or organization that holds your personal information to continue to be bound by this Privacy Policy, or we will ask the company or organization to seek authorization from you again.

3.3 Publicly disclosing

We will only publicly disclose your personal information in the following circumstances:

(1) Obtaining your express consent;

(2) Law-based disclosure: we may publicly disclose your personal information if required by law, legal procedure, litigation or mandatory requirements of government authorities.

4. How do we protect your personal information

(1) We have already used a standardized protective method to guard your personal information to prevent any data being accessed, disclosed, used, changed, damaged or lost without authorizing. We resort to every reasonable and doable action to protect your personal information. For example, your browser is protected by SSL when it is exchanging data with “service” (i.e. credit card information); we provide https safe browsing; we will make use the confidentiality of data by using encryption technique; we will prevent the data from hostile attacks by setting a trustworthy protective mechanism; we will deploy an access control mechanism to make sure that only the authorized personnel can access personal information; and we will host training sessions about security and privacy protection to enrich our employers’ awareness for protecting personal information.

(2) We will take every reasonable and actionable measure to make sure that no personal information is being collected. We would only reserve your personal information within the period that allows this policy to be carried out, unless otherwise in need of extended period or under the permission of law.

(3) The Internet is not an absolutely secure environment. Besides, email, instant messaging and communication with other users are not encrypted. Therefore we strongly recommend that you do not send personal information in this way. Please use complex passwords to help us keep your account secure.

(4) The Internet environment is not 100% secure and we will do our best to ensure or guarantee the security of any information you send to us. If our physical, technical, or administrative protective equipment is destroyed, resulting in unauthorized access, public disclosure, alteration, or destruction of information that bring about damage to your legal rights, we will bear the corresponding legal responsibilities.

(5) In the event of unfortunate personal information security incidents, we will promptly inform you in accordance with the requirements of laws and regulations: the basic situation and possible impact of security incidents, the disposal measures we have taken or will take, and the suggestions that you can prevent and mitigate risks autonomously and remedies for you, etc. We will promptly inform you of the relevant circumstances of the incident by e-mail, letter, phone call, push notification, etc. When it is difficult to inform the personal information subject one by one, we will issue a notice in a reasonable and effective manner.
At the same time, we will also report the disposal of personal information security incidents in accordance with the requirements of the regulatory authorities.

5. Your Rights

In accordance with People’s Republic of China's relevant laws, regulations, standards and the established practice of other countries and regions, we guarantee that you exercise the following rights to your personal information:

5.1 Access to your personal information

You have the right to access your personal information, except as provided by laws and regulations. If you want to exercise data accessing right, you can access it by:

Account Information - If you wish to access or edit the profile information in your account, change your password or bind your phone, etc., you can do this by clicking on [My Account] - [Personal Information].
We will provide you with additional personal information that you may have in the process of using our products or services as long as we do not need to invest too much. If you want to exercise data accessing right, please contact our customer service. We will respond to your access request within ten days.

5.2 Correcting your personal information

When you find that we have an error about your personal information, you have the right to request us to make corrections. You can file a correction request in the manner listed in “5.1 Access to your personal information.” If you are unable to correct, please contact our customer service. We will respond to your correction request within ten days.

5.3 Deleting your personal information

In the following situations, you can request us to delete your personal information:

(1) If we deal with personal information in violation of laws and regulations;
(2) If we collect and use your personal information without having your consent;
(3) If we deal with personal information by violating the agreement with you;
(4) If we no longer provide products or services for you.

If we decide to respond to your deletion request, we will also notify the entity from which we obtained your personal information and request that it be removed in a timely manner, unless otherwise required by laws and regulations, or if these entities obtain your independent authorization.

When you delete information from our services, we may not immediately delete the corresponding information in the backup system, but will delete it when the backup is updated.

5.4 Constraining information system in automatic decision making

In some business functions, we may make decisions based solely on non-manual automatic decision making mechanisms such as information systems and algorithms. If these decisions significantly affect your legal rights, you have the right to request us for an explanation and we will provide appropriate remedies.

5.5 Responding to your requests above

To ensure safety, you may need to provide a written request or otherwise prove your identity. We may ask you to verify your identity before processing your request.

We will respond within ten days. If you are not satisfied, you can also complain through customer service:

In principle, we do not charge a fee for your reasonable request, but we will charge a certain fee for the repeated requests that exceed the reasonable limit. For those requests that are unreasonably repetitive, in need of too much technical means (for example, need to develop new systems or fundamentally change existing practices), posing risks to the legal rights of others, or are very impractical (for example, involving information stored on backup tapes), we may refuse. In the following situations, we will not be able to respond to your request as required by laws or regulations:

(1) Related to national security and national defense security;
(2) Related to public safety, public health and major public interests;
(3) Related to criminal investigation, prosecution and trial;
(4) There is sufficient evidence that you have subjective malice or abuse of rights;
(5) Responding to your request will result in serious damage to the legitimate rights and interests of you or other individuals or organizations.

6. How do we deal with children's personal information

Our products, websites and services are primarily for adults. Children may not create their own user accounts without the consent of their parents or guardians.

In the case of the collection of a child's personal information with parental consent, we will only use or publicly disclose this information if it is permitted by law, with the express consent of the parent or guardian, or the need to protect the child.

Although local laws and customs define children differently, we treat anyone under the age of 14 as a child.

If we find that we have collected personal information about a child without previous verifiable parental consent, we will try to delete the data as soon as possible.

7. How does your personal information transfer globally

In principle, the personal information we collect and generate within the territory of the People's Republic of China will be stored in the territory of the People's Republic of China.

Because we provide products or services through resources and servers around the world, this means that your personal information may be transferred to the foreign jurisdiction of the country in which you use the product or service, or access from these jurisdictions.

Such jurisdictions may have different data protection laws or even no relevant laws. In such cases, we will ensure that your personal information is adequately protected within the territory of the People's Republic of China. For example, we will ask you for permission to transfer personal information across borders or to implement security measures such as data de-identification before cross-border data transfers.

8. How do we update this Privacy Policy

We may make adjustments or changes to this Privacy Policy as and when appropriate in accordance with the law. Any updates to this Privacy Policy will be posted on our website in the form of an update time, and will be adjusted except as otherwise required by laws, regulations or regulatory requirements. The content of the change or the change will take effect seven days after notification or publication. If you continue to use any of our services or visit our related websites after the Privacy Policy has been adjusted or changed, we believe that this means that you have fully read, understood and accepted the revised Privacy Policy and are bound by it.

9. How to contact us

If you have any questions, comments or suggestions about this Privacy Policy, please contact our customer service by:
Mobile number: +86 13318097614
In general, we will respond to you within ten days.